About Lyndsie
I stumbled upon some very powerful yet simple marketing secrets in 2015 while I was writing and marketing my first book. The most valuable secret is this: MARKETING IS JUST CONVERSATION.
At the time I was working with my first ever business coach, an investment that was the scariest financial decision I’d ever made, and also one of the best. Without the wisdom, course correction and business growth blueprint I received from my coach, I wouldn’t be where I am today.
By age 24 I had a mortgage, a baby, and my own business. I was a single mom running my own mobile hairdressing business in Grande Prairie, AB. I loved being my own boss, but I always felt broke. My financial management skills needed work.
In 2010 my boyfriend and I both found renters for our homes in Grande Prairie and moved in together in Cochrane, Alberta. I didn’t want to be a full-time hairdresser anymore - I wanted a new challenge that allowed me to earn more money and have a bigger impact on my clients’ lives. Doors began opening, leading me to becoming a Financial Advisor at a large international investment firm.
Three years later, I got fired from what I thought was my dream job. After crying for 12 hours seeking advise from my mentors I started my own Financial Consulting business. Many of my clients followed me because they had a relationship with me - not the investment firm. This was my first marketing Aha! moment: By prioritizing relationships over commissions I positioned myself as someone who truly cared about my clients.
The two best things about getting fired from that job were being an entrepreneur again, (no more boss nagging at me about not hitting my commission targets) and I was able to be myself on social media. There was no longer a corporate compliance team who had to approve my posts.
Searching for like-minded entrepreneurs landed me at a conference where I met my first business coach. It took me a few months to wrap my head around investing that kind of money in a coach when I felt broke all the time, but once I did, my mindset and income began to soar. Each session with my business coach left me feeling ready to take the next steps. I was no longer filled with doubt. I knew I was on track to changing my life and that of my young son. Because I took a leap of faith and hired this business coach, I was able to achieve two huge, life-changing goals:
Write my first book
Use the free power of social media to connect with dream clients and over 1000 like-minded entrepreneurs
Today I’m an 8x Author and Book Writing and Marketing Coach. When I’m not working alongside Vera or co-hosting a writing retreat, you’ll find me on a tropical beach or camping with my dog and one or two of my outdoorsy friends.
